Tag Archives: eatjodawgs

Eat Red. Drink Red. Save Lives. June 1-10, 2014.

DFW Food Trucks are well represented in the Eat Red. Drink Red. Save Lives. Campaign sponsored by Red.org.  This non-profit foundation funds aids research and treatment for AIDS in Africa, where AIDS remains a major threat and treatment, that costs only 40 cents per day, is not commonly available.

This is the first year for a food industry specific campaign.  Restaurants, bars, diners and food trucks all across the country have signed up to participate.

Each truck has designed a Red Menu item and donates a portion of the purchase price.  You can help #86AIDS by visiting one of these participating truck:

@brunchtruckdfw  @eatjodawgs  @funkytownfoods  @getenticed
@guavatreetruck  @pompeiidfw and @sauzysfoodtruck

For more information, view the videos below and visit www.red.org.

Eat Red. Drink Red. Save Lives. with (RED)

What can 40 cents but?

I’ll be out this weekend.  I hope I see you at the trucks.

Lake Highlands StrEATS

Food Truck Rally Brings the Lake Highlands Neighborhood Together

 

Lake Highlands is the latest DFW community to embrace the explosion of Food Trucks as way to bring the community together.  Sponsored by the Lake Highlands Branding Committee hosted the first ever Food Truck Rally at the Town Center on June 16th.

Food Truck Rally Brings the Lake Highlands Neighborhood Together for Food and Fun
Lines formed quickly as Lake Highlands experiences the Food Truck phenomenon

After some last minutes changes in the trucks scheduled to participate, Nammi, Cool Haus, The Butcher’s Son, Gandolfos, Ssahm, Rockstar Bakery, Cajun Tailgators and Good Karma Kitchen provided the food to a hungry crowd.  Business was brisk at all of the trucks with Rockstar Bakery selling out of Whoopie Pies in 1 hour and 45 minutes!

Touted as a family friendly event, families were in abundance and everyone seemed to be having a good time.  People watching soon confirmed that most folks were running into friends or neighbors as everyone staked out their space on the lawn.

Shade or friends had people setting up on the lawn at Lake Highlands Town Center
Lawn chairs and blankets replace tables and chairs when you're at a food truck rally.

And the kids had a great time chasing bubbles!

Children playing on the lawn
What kid doesn't like chasing bubbles?

 

Local performer Annie Benjamin provided musical entertainment.

Annie Benjamin entertains at the Lake Highlands Food Truck Rally

 

“We are so excited to host this event to further the branding initiative and hope to see many more like it in the Town Center. Lake Highlands is a neighborhood that likes to support our neighbors and we know this rally will be a great way to bring everyone together,” – Ginger Greenberg, co-chair for the Lake Highlands Branding Committee.

For a first time event, planning was pretty good.  The Town Center is a pretty setting and there was plenty of convenient parking.  Long lines caused some congestion, especially where one food truck was parked on the opposite side of the road, but the ratio of trucks to people was reasonable.  Food truck events generate a lot of trash and more trash bins would have been helpful.  The porta-potties seemed farther away than necessary and splitting them up would have made it easier to get to them.  With these minor tweaks, the next Food Truck Rally will be even better.  And based on the good time I observed being had by all, I’d be surprised if the Food Trucks aren’t invited back again … real soon!

 

 

 

 

 

TruckStock_May_Pano 1

Truckstock – The Movie

Truckstock – The Movie

What if you scheduled an event and nobody came?

Durty Laundry and Sylvan Thirty planned to reprise their very successful original Truckstock event in March by teaming up with The Texas Theatre to bring Truckstock the Movie.  In addition to a projected 25 food trucks and music by the Beat Breakerz, the night was capped off with an outdoor showing of Ferris Bueller’s Day Off.

 

 

The food trucks held up their part of the deal but by the time this writer arrived about 6 PM, four trucks had already left and several more left while I was there.  Why?  Because there just weren’t enough customers to make it worthwhile to stay around.  This was unfair to the trucks that need sufficient traffic to turn a profit and unfair to the fans and supporters who did attend but not in time to find their favorites trucks there as expected.

I stayed until almost 8 PM and unless there was a rush after I left, I’d estimate the crowd hanging around for the movie numbered no more than 150-250 people.  I hope I’m wrong and there were more.

From my viewpoint, there are a number of reasons for the low turnout:

  • The original Truckstock was heavily advertised by the promoters, local media and the food truck community.  I didn’t even hear about Truckstock the Movie until a couple of days before and wouldn’t have heard of it then if it wasn’t on the Weekly Schedule of Events from SideDish.  A Google search doesn’t provide any returns about the May event until the last entry on page 2 for information posted PRIOR to the event.
  • Scheduling on a holiday weekend, when many people travel or have other plans creates huge competition.
  • The temperatures in the 90’s are much less conducive to lingering outside compared to the 70’s we were experiencing in March.
  • Since the original Truckstock, there are a number of new Food Truck Parks in Fort Worth and Dallas along with several recurring smaller pop-up gatherings on a regular basis and regular places.

Don’t take me wrong.  Kudos to Sylvan Thirty and Durty Laundry for supporting the Dallas food truck movement. And kudos to The Bomb Fried Pies and all the trucks who held out until the movie got going.

We have some terrific food truck options and some restrictive city ordinances that make it harder than it needs to be for the courageous, creative entrepreneurs that are bringing the food truck experience to Dallas.  As a fan myself, I want every food truck event to be a smashing success.  But there are lessons to be learned from Truckstock the Movie and I truly hope that these guys look at what went wrong and make sure it doesn’t happen again the next time … and I truly hope the series goes on.  When it does, you can count on me to be there with anticipation of writing nothing but glowing reports about how great it was to attend.

 

 

 

 

Cool Haus Street Eats Frisco 019

Frisco StrEATs Rocks the Square

Blue skies, long lines and loud music greeted the mass of attendees that made the first, and hopefully annual, Frisco StrEATs a resounding success.  Whether attending as a curious first – timer for the food truck experience, excited by the local debut of Cool Haus DFW or simply to support the talent on display from the School of Rock, there was something for everyone at this family friendly event.

Normally, my plan for food truck events is to arrive early and with a plan.  This time, my plan was to follow the advice of Ernestine Ulmer who is credited with saying,

 

“Life is uncertain.  Eat Dessert First.”

 

With that in mind, I headed directly for Cool Haus DFW, a mobile gourmet ice cream truck that offers ice cream Sammies constructed to order using fresh baked cookies and some of the most unusual ice cream flavors you’ll ever find.  They weren’t hard to find since they were granted the featured location right next to the band and just off Main Street.

From Vietnamese to gourmet hot dogs and most points in between, Frisco StrEATs provided a variety of food sure to satisfy your hunger, no matter what you wanted.  Joining Cool Haus DFW for their local debut were area faves Nammi, The Butcher’s Son, Cajun Tailgators, Easy Slider, EatJoDawgs, SoCal Tacos, Zombie’s (all Vegan), Ssahm and Rockstar Bakeshop.  In addition to the beverage offerings from the trucks, there was beer and wine available.

Based on the lines, there were no favorites.  By shortly after 3PM, there were more than 100 people in line for every truck and folks still arriving.  Finding the end of the food lines was harder than finding a parking space!  One of the volunteers for the event told me that people started arriving shortly after 2PM and the trucks opened as soon as they finished their prep.

 

 

 

 

 

 

 

By all accounts, the inaugural StrEATs Frisco was a great success for the City of Frisco, the School of Rock and the participating trucks.  The trucks were well prepared and most had enough supplies on hand to serve until the scheduled end.  The attempt to plan and organize the event was overshadowed by one glaring error – you can’t cram hundreds of people and 10 food trucks into a single block!  In their defense, you can’t charge admission to a City sponsored event and you can’t limit attendance.  You can, however, ask those involved about what to expect and incorporate past experience into planning the event.  Projecting an attendance of 500 – 1000, a number exceeded in the first hour, was unrealistic for a 4-hour event given the rapid growth of the food truck community, both vendors and customers, in DFW over the past two years.  Hopefully, the City of Frisco (and the Collin County venues likely to jump on the bandwagon now) will learn from the experience and next year the planning will include:

 

  • More room for each truck and room permitting better separation of the lines
  • Separation of the entertainment and the trucks (the crying little ones with hands over their ears should be all the notice needed and the volume turned down!)
  • More Trucks to support the attendees and reduce the waiting time.

 

Frisco, congrats on being the first to bring the food trucks to an (obviously) hungry Collin County market.  Next time, don’t underestimate the success of the event.  There’s no reason, with just a few changes, you can’t make it bigger and better next year.